O’Neill Psycho 2 Wetsuit and Mutant/Mod Boot Series Nominated for Best Wetsuit and Accessory of the Year SANTA CRUZ (April 3, 2008) The Psycho 2 wetsuit by O’Neill has been nominated by the Surf Industry Manufacturers Association as the best wetsuit. The Image Awards gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.As the original wetsuit brand, O’Neill has been influencing the surf industry since its infancy but it is still rewarding for O’Neill to see the brand’s efforts recognized. “The product is at the heart of what we were about in the beginning and what we continue to be about today so it is satisfying to see the Psycho 2 and the Mutant Boot series be nominated in their product divisions,” stated Bert Aram buru, O’Neill Wetsuit Director of Sales and Marketing. The Psycho 2 full suit has been the premier cold-water wetsuit on the market for the last half decade, but O’Neill exceeded consumer’s expectations again b y further im proving the Psycho 2 in 2007. O’Neill made improvements to its patented ZEN Zip; a closure that was already the most sought after and imitated entry system on the market. T he Z.E.N. Zip was reprogrammed with performance upgrades including the new Deconstructed Barrier, a Bassline Drain Hole, and a Seam less Shoulder design for flexibility and comfort in key paddle zones. Add the new Firewall X-type with X foam, completely new D-tox Knee padz, and the Psycho 2 continues to be the ultimate cold-water wetsuit.
O’Neill’s commitment to Cold Water gear was also recognized with a nomination for Accessory of the Year for its Mutant/Mod boot series. Committed to designing the best perform ing boots available O’Neill took the Mutant boot series to the next level in 2007 by introducing the 6/5/4internal split toe, and Women MOD versions to accompany the 3mmAbout O’Neill: O’Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf session s in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after. While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O’Neill’s set of core values –innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the world’s first stitch less board shorts and range of ground breaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards. Today, O’Neill can be found the world over. In touch with its rich heritage and the universal stoke of board riding culture, O’Neill will always be committed to progressing that evolution and growing its reputation as one of the world’s leading youth lifestyle brands.