Event: Stop 6 of 10 on the 2008 ASP World Tour
Date: July 30 to August 10
Location: Somewhere…
2008 RIP CURL PRO SEARCH: THE LEGACY CONTINUES…
TORQUAY, Australia (Wednesday, 21 May 2008) – The Rip Curl Pro Search has been the most exciting and highly anticipated contest on the Men’s ASP World Tour since its inception in 2005.
After three brilliant years in Reunion, Mexico and Chile respectively, the legacy is set to continue when Rip Curl takes the World’s Top 45 ranked surfers to somewhere new and exotic for 2008.
“This year’s Rip Curl Pro Search could be one of those ‘best ever’ achievements we’re always striving for,” claims Andy Higgins, Rip Curl Event Manager. “The wave can be perfect, the place is amazing and the surfers are frothing, so if all the stars align and elements come together, it’s going to be one unbelievable spectacle.”
The location for this year’s Rip Curl Pro Search is still yet to be announced, with Rip Curl instead opting to publish “Somewhere…” as the location and release a variety of different event advertisements to keep the public guessing until July.
“We really want to keep the location a secret and have asked all those involved with the event or knowledgeable about the location to please do likewise,” continued Mr Higgins. “It’s not just a Rip Curl choice, it’s an agreement with the local community, the country and the ASP. That’s why we’ve tagged it with ‘Somewhere…’ and that’s why we’ve made different posters that suggest it could be anywhere.”
Although the mystery surrounding the Rip Curl Pro Search makes it unusual and somewhat difficult for Rip Curl to market, Group Marketing & Advertising Chairman Neil Ridgway enjoys the secrecy and obscurity of hiding the whereabouts of the ASP World Tour’s youngest event.
“It’s The Search! The event’s unique floating license gives us a brilliant opportunity to add some mystery and spice to the ASP World Tour and that’s exactly what we’re trying to do,” says Mr Ridgway. “Sure, it would be easier to just tell everyone where we’re going, but that’s not part of our philosophy.”
“We want to take the world’s best surfers to new waves and we will definitely be broadcasting the entire event live around the world on a ripcurl.com webcast, so we’re actually giving sport fans a free trip there – like a mystery flight.”
The official contest waiting period for the 2008 Rip Curl Pro Search runs from July 30 to August 10.
Watch the 1st prognostics from the Top 45 surfers on RipCurl.TV!
Available also on Rip Curl Europe’s Facebook and MySpace.
The Rip Curl Pro Search received a first-of-its-kind ASP Floating License in 2005 to host an ASP World Tour event that “has the option of relocating to a new A-Grade location every year with the agreement of Rip Curl, the ASP and ASP Top 45”.
Mick Fanning (AUS) won the inaugural Rip Curl Pro Search at Saint Leu in Reunion in 2005.
Andy Irons (HAW) won the 2006 Rip Curl Pro Search in perfect barrels in Mexico.
Andy Irons (HAW) won the 2007 Rip Curl Pro Search in Chile.